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SuperHR Canada

It is very nice to meet you!

Behind every great business is a team of people who care about making a difference. At SuperHR Canada, that starts with our founders, Luis and Pierre. We invite you to explore their professional journeys, experiences and contributions, and discover the knowledge and perspectives they bring to the organizations they support.


Throughout their careers, both founders have been involved in diverse projects and initiatives that bring valuable experience to the challenges businesses face today. Luis and Pierre bring that same passion, commitment and dedication to every SuperHR client, applying the knowledge and experience gained throughout their professional journeys to help organizations build better workplaces.

Luis Straatmann

Co-Founder | Human Resources Strategist | Chartered Professional in Human Resources (CPHR)

Building Better Organizations Through People, Leadership and Practical HR Solutions.


Luis Straatmann is a Canadian Human Resources professional, business leader and consultant with more than 20 years of experience across Human Resources, business operations, sales and organizational leadership.

As Co-Founder of SuperHR Canada, Luis brings together strategic HR knowledge, international business experience and a practical understanding of the challenges organizations face when managing their people.

His professional background includes leadership and management experience in diverse business environments, including a global wholesale company, a multinational insurance and brokerage business (RTC), and a multinational Human Resources consultancy.

Working across these environments has provided Luis with a broad understanding of business operations, workforce management, organizational development and the relationship between effective people management and business performance.

Strategic Human Resources

HR strategy, organizational development, workforce planning and HR program implementation.

Employment Compliance

Canadian provincial employment standards, employment agreements, workplace policies and employer obligations.

Employee and Labour Relations

Employee relations, workplace conflict resolution, disciplinary processes, Termination of employment, and complex employment matters.

Workplace Investigations:

 Investigation planning, evidence assessment, procedural fairness and workplace resolution.

Employee Development

Leadership effectiveness, performance management, constructive feedback and management development.

Employee Engagement and Retention

Workplace culture, employee experience, engagement strategies and talent retention.

Occupational Health and Safety

Workplace OH&S programs, incident prevention, training and employer responsibilities.

Business Operations

Process improvement, operational effectiveness, business development and aligning HR practices with organizational objectives.

Education and Professional Designations

Luis combines formal business education with specialized Human Resources qualifications and executive leadership development.

Professional Designation

Chartered Professional in Human Resources (CPHR), CPHR BC & Yukon.

Academic Qualifications

  • Master of Business Administration (MBA), Leadership.

  • Bachelor of Business Administration (BBA).

  • Human Resources Management (HRMT) education.

Executive and Professional Development

  • University of Queensland – Leadership, organizational effectiveness and high-performing teams.

  • Harvard University – Improving Your Business Through a Culture of Health.

  • Additional professional development in organizational leadership, employee relations and people management.


Strategic Human Resources

HR strategy, organizational development, workforce planning and HR program implementation.

Employment Compliance

Canadian provincial employment standards, employment agreements, workplace policies and employer obligations.

Employee and Labour Relations

Employee relations, workplace conflict resolution, disciplinary processes, Termination of employment, and complex employment matters.

Workplace Investigations:

 Investigation planning, evidence assessment, procedural fairness and workplace resolution.

Employee Development

Leadership effectiveness, performance management, constructive feedback and management development.

Employee Engagement and Retention

Workplace culture, employee experience, engagement strategies and talent retention.